Wildlife photographer’s image used in Apple’s new MacBook ad

Steve Bloom:

The picture has always been one of Bloom’s most popular, he explains. „It’s one of these pictures you can’t predict, because when you’re doing that kind of wildlife photography, you have no control over what’s happening. The moment you see it through your viewfinder, you have to react quickly and instinctively. It’s the sort of picture that has good commercial potential.“

Steve Bloom talks about the origin of the photo which is used as a wallpaper on the new retina MacBook Pro ads.